NASA Disasters, 2025
Artistic Director: Beatriz Lozano
Designers: Michelle Castellanos and Emily Keren Li
Photographer: Jazz Wong
The NASA Disasters Program advances science and builds tools to help communities make informed decisions for disaster planning.
Working under Artistic Director Beatriz Lozano, Michelle and I were tasked with producing a case study that showcased their expansive rebranding across apparel items, print collateral, and digital platforms.
A vibrant, expansive, and energetic identity was built to communicate the science of NASA Disasters’ work, the magnitude of the environmental hazards the team responds to, and the deeply human of their impact. We worked with illustrations that were designed to move through space, drawn from the geological forms, interferogram readings, and wave patterns found in nature.
We planned, conceptualised, and produced a case study that could test the new logomark at a variety of sizes, formats, and contexts. At times, NASA Disasters could function like a sportswear brand, brandished as a smaller emblem on athletic gear, with custom illustrations that could scale across all sorts of merchandise, from tote bags to baseball caps.
This identity was also designed to communicate across professional contexts, bringing the brand closer to the everyday busywork of the Disasters program. The brand system architecture specified colors and use-cases for partnerships, programs, and sub-brands that could be used for wayfinding signage, stationery patterns, and print collateral.
The NASA Disasters’ case study aims to highlight the brand’s dynamic color palette, custom pattern illustrations, and diverse use-cases, celebrating the vibrancy of the program amidst the impact of disaster.